In late 1999, the marketing company delved into a new business venture by signing on a band to a distribution deal for their CDs. We had created CD artwork for many releases by this time but none for our own projects. This wasn’t a typical record label deal, but our first outing into creating and producing a new release. The band we started working with was from Tennessee, called Soak Lucy, and had some promise. We did the typical marketing and show promotions as we were putting the release together on our newly created label, Rachael Records.
The first order of business was creation of the logo and cover art for the CD release. With a request for a photo shoot, done by the wife of a band member, and the newly created band mascot, dancing stick man concept of the drummer, we were on our way. After a few designs, the one you see above came to light and was released. The first, and only, run was for a few hundred copies. But, the artwork carried over to many of the show posters and marketing material. Sadly, the band’s many changes in members, along with a change of band name, caused Soak Lucy to slip out of existence and as the client we contracted. The hopes of creating a record label to open doors for new artist went out of existence as well. This was one of the projects I enjoyed as it was building not only graphics, but building a product image and foundation for what we hoped would be a new adventure.
On a personal note, the record label was named after my oldest daughter and I still have a copy of the CD to remember that little dream of creating a venture which, if successful, would be something she could work on with me when she was old enough. There are times that I look back on this and wished that it would have taken off so that I could have shared this with her.
I hope you enjoy a glimpse into my past life as a graphic artist as I revisit the stories behind the art.
Until next time…